Ego Jeans unveils Holiday collection 2010 with new celebrity endorser Joem Bascon

Joem Bascon for Ego Jeans

The fashion brand for today’s men gives the denim a sexier, edgier look
via its latest line and newest celebrity image model

The classic denim gets a makeover with Ego Jeans’ new Holiday Collection, “Denim REMASTERED,” which gives the classic rugged men’s look a sexier, more fashionable edge.

Representing its latest line is most-sought-after TV and movie actor Joem Bascon, who fittingly embodies the “sexy cool” persona of the new collection.

“Our new denim collection perfectly personifies today’s men – confident, cool and exuding with an aura of charm that is hard to resist. These qualities also complement the stylish line of polos and shirts under the collection that are perfect for Holiday season,” shares Ego Jeans Brand Manager, Rene Cipriano.

“We thought of no one to represent this new collection but talented actor Joem Bascon, who exemplifies the cool, confident and sexy persona of the modern man,” adds General Manager, Carter Go.

Denim redefined

Ego Jeans’ “Denim REMASTERED” series focuses on fit, quality, function, and wearability of the designs. The collection offers pieces that are timeless and classic, yet edgy and innovative.

To exude with a bit of a rebellious streak, the Coated Denim provides just enough “bad boy” attitude for a look that’s tough, manly and irresistible, as seen on its black skinny fit pants that feature a thread detailing. The Vintage Denim, on the other hand, gives off a sexy, eye-catching vibe with its torn and worn-out effect. Finally, the Raw Denim is the perfect wash to suit a clean, classic look.


The denim line is complemented by a stylish selection of polos and shirts. Think a combination of fine stripe and military details that give a casual twist to the button-down shirt, or red checkered button-down shirt with front pockets and defined by roll-up sleeves that bring out a man’s fashionable side. The collection also carries coated denim semi-fit jackets with zip front opening that are perfect for the cool season.

“With this collection, we want to give guys the freedom to be themselves and express their individuality while looking cool and naturally appealing. We believe that’s the kind of look every guy aims for,” explains Cipriano.

The face of sexy cool

One of today’s top TV and movie actors and certified hunk Joem Bascon is the face of Ego Jeans’ Denim REMASTERED line. Joem fits the collection’s image to a T with his captivating personality and incredible talent that have made him one of the most bankable stars of his generation.

At 24, the hunky actor has already made a name for himself as a sought-after leading man in Kapamilya teleseryes such as “Habang May Buhay” where he shone with natural acting talent alongside top actress Judy Ann Santos, and currently in “Noah,” where he displays versatility as a character actor. His exceptional talent coupled with his dusky, manly features have also opened doors for him to dabble in indie films that showed his range in portraying challenging characters.

“He’s relatively new in showbusiness but already, Joem Bascon has successfully caught the attention of movie and TV fans. As the face of Ego Jeans’ Denim REMASTERED campaign, Joem perfectly captures the line’s image of sexy cool,” says Marketing Communications Manager, Shereen Yao.

For Joem, Ego Jeans embodies his personality: rugged and intense yet evoking a certain playfulness; calculated yet exuding an air of effortless cool.

As the new Ego Guy, Joem is proud to represent a brand that inspires men to be themselves and show off their sexy, fashionable side. “Ego Jeans’ Denim REMASTERED line lets men like me follow their mood and bring out their personalities while keeping it cool and real. I can comfortably express who I am and what I’m all about without trying too hard to draw attention,” shares Joem.

Just like Joem Bascon, bare your EGO and express yourself through fashion with Ego Jeans’ Denim REMASTERED line. Ego Jeans’s Denim REMASTERED collection is now available in all leading department stores nationwide.