Century Tuna maker leads the way to fitness and health

Filipino men and women today are more concerned than ever before with their health and wellness. This is especially true with the alarming increase of lifestyle diseases like diabetes, hypertension and other cardiovascular diseases.

These lifestyle-related illnesses, borne out of lazy lifestyles and unhealthy habits, are now reawakening people to the importance of eating healthier and exercising more for a long, enjoyable and productive life.

The movement towards a healthier lifestyle has always been the thrust that has driven the Century Pacific Group (CPG) to market leadership. When going fit and healthy wasn’t even that fashionable as it is today, CPG has made this concept the focal point of its existence through high-quality and world-class Century Tuna products that not only delight the palate but, most importantly, promote health and wellness among Filipino consumers.

“As the country’s leading manufacturer of tuna, which has long been considered as a health food, it seemed natural for us to give optimum importance to the well-being of our consuming public. Being a market pioneer for the past 30 years has given us the opportunity to be at the forefront of what consumers need, thus spearheading causes that do nothing more but benefit our consumers,” says Gold Tantoco, Century Canning Corp. general manager.

For over 30 years, CPG has been making a name for itself as a top manufacturer of food and beverage products in the country.

It was in 1978 when the company pioneered the tuna canning business that focused on processing and exporting tuna products. But it was in 1983 that CPG decided to penetrate the local market via 555 Sardines, which applied the high-quality processing technologies of tuna canning to produce canned sardines. With the success of this venture in just three years, CPG decided it was time to introduce the sardine-loving Filipino consumer to the healthy goodness of tuna, hence the birth of Century Tuna. By 1993, Century Tuna was outselling 555 Sardines. Since then, Century Tuna has kept a significant share of the local tuna market.

The success of the Century Tuna brand is rooted on CPG’s formula of coming up with tuna products of high quality, great value and good taste. This mix instantly won over the hearts of consumers who are always on the lookout for food products that meet their discriminating taste.

But the successful brand recall that Century Tuna has built through the years has always been anchored on its being a health brand. This intrinsic quality has enabled CPG to pioneer the concept of healthy living through eating healthy.

For years, the Century Tuna brand has become the platform that educated the public on the health benefits of tuna, particularly for heart health because it’s high Omega 3 and low in cholesterol.

In the last two years, the company has introduced another health benefit from Omega 3 DHA. It is an innate nutrient found in tuna that has been discovered to boost memory and learning ability while promoting a positive mood. With these health benefits, the Century Tuna name has become synonymous to promoting not only a healthy body, but a sound mind as well.

Along with its commitment to health is CPG’s commitment to provide tuna products that promise delightful meal experiences for Filipinos. With this in mind, CPG has expanded the Century Tuna brand to include a wide variety of tuna products that not only meet the unique tastes of consumers but also encourage them to eat healthy.

Now consumers enjoy different flavors from their favorite tuna brand, such as Century Tuna Spanish Style, which is made from luscious choice chunks of the freshest tuna; Century Tuna Lite that boasts of 50% less fat and 50% less salt for a wholesome tuna experience; and Century Tuna Variants in Pinoy fiesta flavors that capture Filipinos’ penchant for local dishes.

CPG took a step further in its health and wellness advocacy by staging events that focused mainly on encouraging individuals to achieve a healthy lifestyle. For the past three years, the company was at the helm of inspiring the public to achieve a fit and healthy body through its Superbods event, one of the most anticipated summer events where healthy bodies vie to be the next Century Tuna ambassadors of health and wellness. This year, the company organized the Superbods Run, a running event participated in by over 11,000 runners.

Cook-offs as well as the Century Tuna Culinary Meet are also mounted every year with the aim to inspire the public to cook their way to a health through delicious and healthy Century Tuna recipes.

“The health and fitness events we organize year after year are testament to our serious drive to be a proponent of health. And these events are not only an ordinary gathering; we make it a point to make them an extraordinary experience that can be enjoyed by many,” Tantoco further explains.

Now still the dominant leader in the local tuna industry, CPG continues to provide its consumers with a delicious way to health and wellness with its world-class, healthy products and wellness events that have indeed made healthy living a more enjoyable experience.